Our work focuses on unlocking people’s potential and transforming how Slough is experienced and perceived. We develop people’s skills, confidence, and social networks, helping residents grow personally and professionally. We support individuals into meaningful work, digital careers, and entrepreneurial opportunities, while also creating stepping-stone pathways for those who are economically inactive.

At the heart of Viva Slough is the belief that wellbeing and belonging matter just as much as employment. We get people active, socially connected, and engaged in hobbies and passions, creating stronger communities through shared interests and local participation. We also champion arts and culture, using creativity to make Slough stand out and to foster pride in the place.

Alongside this, we work to promote Slough and reshape perceptions, helping drive economic development by telling a more confident and positive story about the town.