Slough Place Brand Logos and Guidelines
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By developing a place brand we aim to change perceptions and redefine Slough’s future image
In recent years, Slough has experienced a significant transformation in its physical architecture and landscape, marked by extensive redevelopment and ongoing changes.
Traditionally known for its industrial roots, the town has seen a shift towards modern urban development, aimed at rejuvenating its image and infrastructure. Major projects like the Heart of Slough regeneration have introduced contemporary commercial spaces, residential developments, and public amenities designed to create a more vibrant and attractive town centre.
Additionally, improvements to transport links, including the arrival of Crossrail, have further catalyzed this evolution, making Slough more accessible and appealing to both businesses and residents. However, this period of transformation also presents challenges, as the town seeks to balance its industrial heritage with the demands of modernisation and sustainability, ensuring that the benefits of redevelopment are felt across all communities.
The new re-brand of Slough is strategically designed to define and align the town’s identity, creating a single, clear, and recognisable brand that exudes confidence. This re-branding effort seeks to unify the diverse elements of Slough’s evolving character, from its industrial heritage to its modern developments, under one cohesive visual and narrative identity. By doing so, the re-brand aims to elevate Slough’s image, making it not just a place known for business and industry, but also a vibrant, dynamic community with a distinct sense of place.
The goal is to foster a brand that resonates with both residents and visitors, projecting Slough as a confident town that is forward-looking while staying true to its roots. This unified brand identity is intended to be instantly recognisable and to communicate the town’s aspirations, making Slough stand out as a destination of choice for living, working, and investment.
Slough Place Brand Ownership and Usage Guidelines
The Slough Place Brand is a collaborative trademark owned by Viva Slough and The Slough BID (Business Improvement District). All users of the Slough Place Brand are required to adhere to the established brand guidelines to ensure consistent and appropriate representation of the brand. The Brand guidelines has been included as part of the download package.