Duke's House
About The Sponsor
The Duke’s House installation was made possible through the support of organisations dedicated to celebrating Slough’s cultural diversity and revitalising the town centre. The project was sponsored by Queensmere Observatory Shopping Centre and the Slough Business Improvement District (Slough BID), who work with local businesses and partners to enhance the cultural and economic vitality of the area.
By supporting this installation, the sponsors helped create a public artwork that highlights the people who make Slough unique. Their involvement reflects a shared commitment to strengthening community identity and transforming public spaces into welcoming places for residents and visitors.
About The Installation
The Duke’s House installation is a community-led art project celebrating the cultural richness and diversity of Slough. Located on the façade of Duke’s House at the Queensmere Shopping Centre, the installation transformed what was once a grey exterior into a vibrant display of portraits and stories representing the town’s communities. The installation was officially launched on 24 May 2024 with a ribbon cutting by Mayor Councillor Balwinder Dhillon.
Through portrait photography and storytelling, the project highlights the voices and experiences of people who call Slough home. Each image is accompanied by a short personal story explaining why the individual chose to live in Slough and what they value most about the town and its community. Together, these portraits form a collective celebration of identity, belonging, and community spirit.
Languages of Slough
Slough is widely recognised as one of the most linguistically diverse towns in the United Kingdom, with approximately 150 languages spoken across its communities. The Duke’s House installation reflects this remarkable diversity by featuring 44 portraits representing 44 of the languages or dialects spoken in the town.
Local residents, led by photographer Mike Swift captured faces and stories that represent the essence of the community. Each participant represents a different language and shares a personal reflection about life in Slough. Together, these portraits highlight how language, migration, and cultural exchange shape the identity of the town and contribute to its vibrant social fabric.
Credits
Developed by Viva Slough
Concept by Vineet Vijh and Mike Swift
Supported by Crown Decorating Centres (Slough) and volunteers from: